How Do You Measure Gratitude? A TweetsGiving Wrap-Up.

by Avi on December 2, 2008 · 17 comments

in community,nonprofits,social media

I have been amazed at the response of the twitter community to the TweetsGiving campaign. The firehose of gratitude shared through the #tweetsgiving tag during those 48 hours was overwhelming. Now that TweetsGiving 2008 is over (and we’ve met our goal!!) I wanted to share some data about our efforts. This year during TweetsGiving…

  • ~3,000 gratitude tweets were posted including the tweetsgiving tag. search.twitter.com only lets you go back 100 pages so that’s an estimate, but check out the awesome wordle visualization of these gratitude tweets below.

  • TweetsGiving was one of the top trending terms over the 48 hours of the campaign. The screenshot below from twitscoop gives a sense of the campaign as it spread in real time. Note the rise in activity in the first and last hours as word initially got out and as urgency built to help us reach the goal by the deadline.
  • $11,021 were raised in 364 donations
  • The TweetsGiving site had 15,830 Total Pageviews from 7,563 Unique Visitors in 101 different countries.

I had an amazing time putting together the TweetsGiving campaign with Stacey and the rest of our team. Thank you Stacey, Dave and Carrie, Matt, Vince, and Sarah. Thanks to Tori, Brian, and Mari for tweeting up a storm with us and feeling empowered to make this event their own. I can’t express my appreciation enough for everyone who tweeted thanks, donated, blogged, shared, or reflected with us to help make this Thanksgiving truly amazing.

Tagged as: Africa, Avi Kaplan, bloggers, blogging, blogs, campaign, charity, community, Epic Change, Mari Smith, Matt Blasi, nonprofit, nonprofit tech, nonprofits, nptech, online giving, rockstars, Sarah Evans, social action, social media, Stacey Monk, strangers, Thanksgiving, theKBuzz, TweetsGiving, Vincent Hunt, web2.0

  • Judy

    Yay! Kol ha’kavod (all the respect) for an amazing campaign!

  • Judy

    Yay! Kol ha’kavod (all the respect) for an amazing campaign!

  • http://blog.see3.net/2008/12/02/first-twitter-fundraising-case-studies/ See What’s Out There » Blog Archive » First Twitter Fundraising Case Studies

    [...] [Tweetsgiving and MeshugAvi Blog] Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

  • http://twitter.com/franswaa frank

    The “TweetsGiving” idea and web site rocked! I was amazed by the idea and the execution! Using Twitter to fundraise like this is such a cool concept that opens new doors and gives nonprofits another avenue to be creative online.

    Thanks for pulling together some stats and info to show the impact from the #’s standpoint.

    —
    http://twitter.com/franswaa

  • http://twitter.com/franswaa frank

    The “TweetsGiving” idea and web site rocked! I was amazed by the idea and the execution! Using Twitter to fundraise like this is such a cool concept that opens new doors and gives nonprofits another avenue to be creative online.

    Thanks for pulling together some stats and info to show the impact from the #’s standpoint.

    —
    http://twitter.com/franswaa

  • http://www.danielbrenton.com/2008/12/02/gratitude-watch-2008-12-02/ The Meaning of Existence (and all that) » Gratitude Watch – 2008-12-02

    [...] Avi Kaplan at MeshugAvi Blog serves up “How Do You Measure Gratitude? A TweetsGiving Wrap-Up.” [...]

  • http://beth.typepad.com Beth Kanter

    This is a great compilation of statistics! What would be really valuable is social networking analysis of the flow of your donations — who were the influencers? (Perhaps an analysis of referrals? or just a basic or basic count of direct tweets versus re-tweets) How many were new donors versus existing donors? How many degrees of separation — friend, friend of friend, friend of friend?

    Also, did you do an analysis of the gifts by amount? What were the percentage of $100 plus versus $10 gifts? Average gift size?

    Did you learn any qualitative insights from donors and their motivations to give? This could be done by a content analysis of the guess book or comments you’ve received or reflections.

    It would also be interesting to see a description of the various components of strategy and your assessment of worked, what didn’t and what you’d do differently next time around. For example, you did an aggressive blogger outreach campaign to support the twittering?

  • http://beth.typepad.com Beth Kanter

    This is a great compilation of statistics! What would be really valuable is social networking analysis of the flow of your donations — who were the influencers? (Perhaps an analysis of referrals? or just a basic or basic count of direct tweets versus re-tweets) How many were new donors versus existing donors? How many degrees of separation — friend, friend of friend, friend of friend?

    Also, did you do an analysis of the gifts by amount? What were the percentage of $100 plus versus $10 gifts? Average gift size?

    Did you learn any qualitative insights from donors and their motivations to give? This could be done by a content analysis of the guess book or comments you’ve received or reflections.

    It would also be interesting to see a description of the various components of strategy and your assessment of worked, what didn’t and what you’d do differently next time around. For example, you did an aggressive blogger outreach campaign to support the twittering?

  • http://www.fundraisingip.com/fundraising/tweetsgivingorg-uses-twitter-to-reach-fundraising-goal-in-just-48-hours/ TweetsGiving.org Uses Twitter To Reach Fundraising Goal In Just 48 Hours | Fundraising

    [...] final statistics on this fundraiser visit meshugavi.com. He was part of the team putting this fundraiser [...]

  • http://www.avisamkaplan.com/2008/12/the-story-beyond-the-stats-in-tweetsgiving The Story Beyond the Stats in Tweetsgiving — MeshugAvi Blog

    [...] to our success and how we can learn and take things even further. I’ve already shared some basic stats from the campaign, but I agree with Beth that numbers can’t come close to telling a complete story. Thanks for [...]

  • http://workingwikily.net/?p=470 TweetsGiving successfully breaks in the new model of tweet-raising | Working Wikily

    [...] proving that “tweet-raising” can be used as a viable model for getting donations. The preliminary case study reports that the campaign raised $11,021 in 48 hours from 364 donors (beyond its $10k goal), [...]

  • http://www.tenthtothefraser.ca/2009/01/23/twittering-in-new-west/ Tenth To The Fraser » Blog Archive » Twittering in New West

    [...] Companies and marketers are using it to respond to customer complaints. A non-profit raised $10,000 in 48 hours to build a classroom in Tanzania via Twitterthrough its “Tweetsgiving” campaign. Twitter was the best source of breaking news [...]

  • http://thekbuzz.com Erin

    Hey I saw that you posted a blog about Tweetsgiving for Epic Change and I just wanted to drop you a note to let you know about TWEETLUCK! This time we are spreading luck and asking people to donate $7.77 for St. Patrick’s Day. Check out Tweetluck.org to see the new spin on Tweetsgiving!!

  • http://thekbuzz.com Erin

    Hey I saw that you posted a blog about Tweetsgiving for Epic Change and I just wanted to drop you a note to let you know about TWEETLUCK! This time we are spreading luck and asking people to donate $7.77 for St. Patrick’s Day. Check out Tweetluck.org to see the new spin on Tweetsgiving!!

  • http://www.inspiredtowrite.com Julie M

    I saw your post and I am looking for advice on fundraising. I do a lot of volunteering / fundraising and asking for money comes along with it many times. This gets old and I HATE asking for money and my family and friends are probably sick of it, too. I am going on a mission trip w/ my church in June and I was looking to ask for donations. I put the idea on hold because of the economy. Is there a good way to do this on Twitter? Please e-mail me with ideas!! Thanks!!! Keep up the good work!!

  • http://www.inspiredtowrite.com Julie M

    I saw your post and I am looking for advice on fundraising. I do a lot of volunteering / fundraising and asking for money comes along with it many times. This gets old and I HATE asking for money and my family and friends are probably sick of it, too. I am going on a mission trip w/ my church in June and I was looking to ask for donations. I put the idea on hold because of the economy. Is there a good way to do this on Twitter? Please e-mail me with ideas!! Thanks!!! Keep up the good work!!

  • http://stepbystepfundraising.com/guest-post-twitter-for-nonprofits-and-fundraising-by-marc-pitman/ Guest Post: Twitter for Nonprofits and Fundraising by Marc Pitman

    [...] does creating a cause on Facebook or simply starting a blog. But at the same time, she points to Avi Kaplan’s blog post reporting that “Tweetsgiving” raised over $11,000 in just 48 hours!Avi Kaplan also gives some [...]

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